So, you’ve recently started your own trash bin cleaning company, but you are unsure how to promote your business to find the right customers. Don’t worry; today, we will give you six great, easy-to-do-yourself marketing tips that will help you not only get started but also keep you at the top when promoting your new business the right way.
For starters, did you know that In the US, there are more than 350,000 homeowner associations? This amounts to more than 40 million homes and more than 50% of all owner-occupied homes in America. Most HOAs and many cities now require that residents keep their filthy, bacteria-filled trash cans in their garages, where they can be hidden from view. These neighborhoods, therefore, serve as the ideal market for your new trash can cleaning company.
That’s a huge potential market, and it’s just one of the many available. Now that you have a better idea of how big your trash bin cleaning business can be, let’s take a look at the six tips mentioned above.
Create a personalized Google Business Profile.
To ensure that your business appears in Google Search results, you have probably already created a Google business listing. Making this business profile is only a small part of what you can do to increase Google traffic to your website. You must register for a Google My Business account to manage your Google Business Profile. Your profile is connected to this account, which you can use to edit and enhance your business listing.
You can add links to your website and social media pages to your listing after you’ve set up Google My Business. You can make sure that your contact details and operating hours are current. Even better, you can list your rates and service information right there in the listing! A thorough profile gives your bin cleaning company a professional, trustworthy appearance.
To keep your Google My Business listing current and pertinent, you can also frequently add photos and offers.
Monitor Google Business client interactions.
It’s crucial to optimize your Google Business Profile so you can control reviews and respond to customer inquiries. Responding to positive and negative Google reviews demonstrates to your clients that you genuinely care about their cleaning service experience. People can better understand how bin cleaning works by asking questions and receiving answers.
Once you’ve mastered the fundamentals, you can consider using Google My Business to boost local SEO.
Inform people about the importance of keeping trash cans clean.
People will be more interested in hiring you for your services as they become more aware of and appreciate your work. Share information about the negative effects of dirty bins frequently on your website and social media pages.
Consult with the managers of nearby eateries, apartment buildings, medical offices, and senior living facilities to learn how to prevent the growth of bacteria and pests in their dumpsters and trash cans. Nobody wants to associate their company with unsanitary or hygienic conditions. Share your positive customer feedback and success stories, as well as before and after pictures of the biggest messes you’ve successfully cleaned up.
Encourage people to understand why they need your service.
On the sides of their cleaning trucks, many bin cleaning companies advertise. Still, you can take it a step further by posing a question like, “Do you know what’s growing in your trash can?” or “Did you know that sitting next to a dirty trash bin can make you sick?” spelled out on the side of your truck to attract attention. Tell them to visit “YOURWEBSITENAME.com” to learn more.
Volunteer to clean up your neighborhood.
One of the best local marketing strategies is demonstrating your genuine concern for the area. You are aware that the work you do daily keeps your community safe and healthy, but you might be passing up more significant chances to engage the community in your work. You could offer to clean the trash cans in exchange for advertising space or the chance to distribute flyers at a park cleanup event your town may host.
An outdoor fundraising occasion is yet another potential volunteering opportunity. A business that cleans bins would go particularly well with a health and hygiene-related event. You may benefit if the park or organization has a different bin-cleaning vendor.
Pay attention to the effectiveness of direct marketing.
Learn the trash pick-up schedules for your neighborhood and leave flyers or stickers on the emptied bins to draw in residential customers. If it’s a slow day, you could even get in your truck and offer a cleaning just as people are about to pull their trash cans back up their driveways.
This method can also be used to target business clients. Ask if they’d be interested in a one-time cleaning at nearby businesses and apartment buildings as soon as their trash has been removed. Knowing there is a straightforward solution to a problem they have been putting off will excite many people. Of course, after you’ve completed the initial cleaning, your clients are left with the knowledge that they can contact you whenever they need to in the future.
It’s crucial to ensure you’re still offering top-notch customer service and support as your clientele expands and your company expands.
Trash Bin Cleaners Direct is here to help you
Remember that Trash Bin Cleaners Direct is here to help you succeed. We provide free practical instruction, contractor marketing, and a training manual. Best-in-class 5-in-1 route management software can send emails and bulk texts, store and process credit cards, and link to an accounting system. The purchase includes access to a website.
Additionally, we provide numerous marketing packages with elements like business cards, door-hanger flyers, truck or trailer wraps, and more. Call us at (877) 699-0755 today.